Social Media Marketing Specialist

Company: Vidant Health
Location: Greenville
Posted on: January 16, 2020

Job Description:

Vidant Health is conducting a search for a Social Media Specialist. -The Social Media Specialist is a relationship builder and versatile communicator who is excellence driven, focused on solutions and is passionate about high-quality outcomes, the Social Media Specialist is a seasoned strategist, creative thinker and storyteller. Understanding the value of communications, this team member effectively tells the overarching Vidant Health story in a compelling way that drives engagement, awareness and change among different stakeholders. Generates high quality, engaging digital content that drives conversions through the creation of targeted, multi-media content from concept to execution for all platforms and audiences. Translates complex ideas and topics for internal and external audiences in relatable ways. Works in partnership and collaboration with leadership and team members to mine, gather, write, edit and strategically promote accurate and timely content to internal and external audiences; interacts regularly with team members, clinicians, researchers, providers and administrators. Ability to develop content across traditional and digital platforms. Plans and develops video content of all formats (words, videos, presentations/webinars, audio and images); oversees style, brand standards and appearance across online content channels. Creates, manages, organizes and coordinates a social media content production calendar, increasing digital engagement. Researches and understands audiences and uses this information to repurpose and target content accordingly across specific social media platforms (including but not limited to: Facebook, Twitter, Instagram, YouTube, Pinterest). Serves as a reliable point-of-contact for social media content contributors and managers across Vidant Health. Assists in generating and maintaining content on the external website and helps perform web content updates as needed; performs quality and brand standard checks on all content and keeps content timely and consistent. Minimum Requirements Bachelor's degree in Journalism, English, Communications or Public Relations. Three to four years of professional experience required. Current or recent (within last six months) experience in a social media role. Proven results in developing and implementing digital communications. Exemplary communication skills (written and verbal), with experience in editorial judgment, branded content understanding, experience and technical skills. Working knowledge of market dynamics, current marketing/communications principles, digital, social and traditional formats required. Experience working with website content management systems. Creative mindset to problem solving and communication tactics. Strong interpersonal skills and demonstrated ability to work in and support a matrix relationship with dual (system and care site) accountability. Practical knowledge of AP style.

Keywords: Vidant Health, Greenville , Social Media Marketing Specialist, Advertising , Greenville, North Carolina