Social Media Marketing Specialist
Company: Vidant Health
Posted on: January 16, 2020
Vidant Health is conducting a search for a Social Media Specialist.
-The Social Media Specialist is a relationship builder and
versatile communicator who is excellence driven, focused on
solutions and is passionate about high-quality outcomes, the Social
Media Specialist is a seasoned strategist, creative thinker and
storyteller. Understanding the value of communications, this team
member effectively tells the overarching Vidant Health story in a
compelling way that drives engagement, awareness and change among
different stakeholders. Generates high quality, engaging digital
content that drives conversions through the creation of targeted,
multi-media content from concept to execution for all platforms and
audiences. Translates complex ideas and topics for internal and
external audiences in relatable ways. Works in partnership and
collaboration with leadership and team members to mine, gather,
write, edit and strategically promote accurate and timely content
to internal and external audiences; interacts regularly with team
members, clinicians, researchers, providers and administrators.
Ability to develop content across traditional and digital
platforms. Plans and develops video content of all formats (words,
videos, presentations/webinars, audio and images); oversees style,
brand standards and appearance across online content channels.
Creates, manages, organizes and coordinates a social media content
production calendar, increasing digital engagement. Researches and
understands audiences and uses this information to repurpose and
target content accordingly across specific social media platforms
(including but not limited to: Facebook, Twitter, Instagram,
YouTube, Pinterest). Serves as a reliable point-of-contact for
social media content contributors and managers across Vidant
Health. Assists in generating and maintaining content on the
external website and helps perform web content updates as needed;
performs quality and brand standard checks on all content and keeps
content timely and consistent. Minimum Requirements Bachelor's
degree in Journalism, English, Communications or Public Relations.
Three to four years of professional experience required. Current or
recent (within last six months) experience in a social media role.
Proven results in developing and implementing digital
communications. Exemplary communication skills (written and
verbal), with experience in editorial judgment, branded content
understanding, experience and technical skills. Working knowledge
of market dynamics, current marketing/communications principles,
digital, social and traditional formats required. Experience
working with website content management systems. Creative mindset
to problem solving and communication tactics. Strong interpersonal
skills and demonstrated ability to work in and support a matrix
relationship with dual (system and care site) accountability.
Practical knowledge of AP style.
Keywords: Vidant Health, Greenville , Social Media Marketing Specialist, Advertising , Greenville, North Carolina
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