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Brand Content Manager

Company: Davis Wire
Location: Kinston
Posted on: January 13, 2022

Job Description:

The Brand Content Manager (BCM) is a masterful storyteller that is motivated and energized improving the life of others. As the BCM, you'll be responsible for understanding positioning and then crafting the key marketing messaging, writing marketing and technical content across various touchpoints (internal and external) that aligns with the content strategy. The BCM must producing clear, compelling copy, while also support the development of the strategy and concept behind their work. You'll also interface with all facets of the organization including business segment product marketing, distribution, customer service, sales, marketing, and our engineering teams.\nEssential Job Functions:

  • Strategize, conceptualize, and write content focused on the development and marketing of consumer and business products.
  • Develop headlines and ad copy that generate leads and results at the product family level for owned marketing assets
  • Translate highly technical product details into content delivery that is focused on the perspective of the intended end-user. Such as (user documentation, how-to guides, references, manuals, brochures, instruction sheets, online tutorials, and video scripts)
  • Ensure a consistent voice, message, and tone is used across all platforms with a heavy focus on digital delivery
  • Organize ideas and identify article topics in collaboration with subject-matter experts, industry experts and agency partners. Such as (newsletters, blogs, thought leadership articles, social articles)
  • Able to manage multiple projects, while providing timely updates to stakeholders, establishing delivery targets & conducting cross-functional group meetings to drive action forward.
  • Support a test-and-learn environment by creating messaging that is A/B tested for efficacy and impact Can sell strategic thinking and creative concepts to internal and external stakeholders

Keywords: Davis Wire, Greenville , Brand Content Manager, Executive , Kinston, North Carolina

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