Manager, Consumer Strategy

Location: Durham
Posted on: June 23, 2025

Job Description:

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. Job Overview: We are seeking a dynamic and results-driven marketing strategist to join the WebMD Ignite Activation team - a fast-paced, full-service healthcare marketing agency. This role is ideal for a creative thinker and analytical problem solver who thrives on developing innovative marketing strategies that drive measurable results. As a manager of consumer strategy, you will lead a small team and be responsible for planning, implementing, and optimizing comprehensive marketing campaigns for healthcare clients across the United States. Key Responsibilities: Strategic Planning: Lead goal setting, brand positioning, channel strategy, and budget allocation across your book of business. Lead consumer and B2B audience development across print, digital, and marketing automation platforms leveraging proprietary data, CRM, and digital best practices. Analyze market research to identify trends, opportunities, and target demographics. Partner with creative and client teams to develop comprehensive creative briefs. Develop a comprehensive marketing plan to ensure consistency and cohesion across all channels and marketing platforms. Internal Collaboration & Cross-Functional Coordination: Act as the central liaison between departments, ensuring seamless communication and alignment across teams on all things campaign related. Ensure seamless handoff of comprehensive marketing plan to implementation teams. Work closely with digital media teams to create strategies that amplify brand visibility, engagement, and lead generation. Coordinate with web and tracking teams to ensure marketing strategies are supported by optimized digital experiences, including landing pages and user journeys. Analyze performance data and work with channel administrators to adjust strategies as needed. Client Collaboration: Serve as the primary point of contact for marketing and brand strategy as well as campaign planning for your book of business. Provide regular updates, insights, and recommendations. Present campaign strategies and performance reports in a clear and compelling manner. Build and maintain strong relationships to foster trust and long-term partnerships. Innovation & Growth: Stay updated on the latest marketing trends, tools, and technologies. Proactively identify new opportunities for clients to gain a competitive edge. Contribute to agency growth by participating in new business pitches and strategy sessions. Management: Coach and mentor a team of up to three marketing strategists. Set and uphold performance standards and conduct annual performance reviews. Contribute to overall Ignite Activation leadership priorities. Qualifications: Bachelor’s degree in Marketing, Business, Communications, or a related field. 5 years of experience in a marketing strategy or similar role. Experience executing omnichannel campaigns leveraging CRM, programmatic, SEM, social media, traditional media, as well as marketing automation. Strong understanding of omnichannel marketing tactics and best practices especially when leveraging CRM and marketing automation tools. Excellent communication, presentation, and interpersonal skills. Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment and with a strong eye for detail. Analytical mindset with the ability to interpret complex data and translate it into actionable strategies. Experience in a management or mentoring role. Ability to commute into the office 3 days per week. Preferred Skills: Healthcare marketing experience is strongly preferred - both consumer and HCP/B2B. Agency experience preferred. Experience with digital reporting and business insights platforms like Tableau, Looker Studio, Datorama, or other. Previous management experience preferred.

Keywords: , Greenville , Manager, Consumer Strategy, PR / Public Relations , Durham, North Carolina